You’re a man who wants an image upgrade.

You want to distinguish yourself in ways that highlight your strengths and amp up your personality.

You want to be appropriately dressed and confident in any function and occasion, all while staying true to who you are.

You want a commanding presence that exudes confidence, substance, and a style all your own.

Looking good isn’t self-importance; it’s SELF-RESPECT.
— Charles Hix
You never get a SECOND chance to make a FIRST impression.

A few seconds is all it takes for someone to assess you based purely on your appearance and non-verbal messages, all without your having said a single word.

Whether or not those judgments are fair or justified, once they're made, they remain indelible and are very difficult to alter.

Let Veritas provide you with the tools to maximize that single opportunity you have to make a positive impression.

You can learn to be the most stylish version of yourself.

Get from where you are now to where you want to be, quickly, easily and enjoyably.

Develop a winning personal style that makes you look great, feel great, and gain the confidence to achieve more in life.

Build a solid wardrobe that accurately represents your personality and lifestyle, so that you become the image of who you truly are, from the inside out.

Know first WHO YOU ARE, and then adorn yourself accordingly.
— Epictetus